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BUS 421 Marketing Plan Section V and Section VI NEW

• Section V: Financials
o Sales Revenue
o Product Sales Revenue
o Channel Sales Revenue
o Profitability
o Return on investment
o Break-Even
• Section VI: Controls
o Implementation
o Keys to Success
o Market Research
o Contingency Planning
Section VII: References
• Section VIII: Appendices (if needed)
• Section IX: Tables (if needed)
Section X: Figures (if needed)

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